The 2017 Korean Product Festival, held from July 14 to 16, 2017, was a trade and cultural event showcasing Korea’s top products to the Philippine market. ShowBT Philippines managed the event’s overall execution, including facilitation, booth activations, and festival operations, ensuring a seamless experience for exhibitors and visitors.

The festival featured product exhibitions, K-food stalls, and cultural performances, attracting Filipino buyers and businesses eager to explore Korean innovations. By connecting Korean companies with Philippine consumers and entrepreneurs, the event fostered business expansion and economic synergy between the two countries.